|Design Is One: Lella & Massimo Vignelli
A film by Roberto Guerra and Kathy Brew
79 minutes, color, English, 2013
Two of the world’s most influential designers, Lella and Massimo Vignelli’s work covers such a broad spectrum that one could say they are known by everyone, even by those who don’t know their names. Adhering to self-proclaimed motto, “If you can’t find it, design it,” their achievements in industrial and product design, graphic and publication design, corporate identity, architectural graphics, and exhibition, interior, and furniture design have earned worldwide respect and numerous international awards for over 40 years.
After Massimo brought the Helvetica typeface to America in 1965, he and Lella moved on to a diverse array of projects, including New York’s subway signage and maps, the interior of Saint Peter’s Church at Citicorp Center, Venini lamps, Heller dinnerware, furniture for Poltrona Frau, and branding for Knoll International, Bloomingdales, Saks Fifth Avenue, Ford and American Airlines.
Luminaries from the world of design – from architects Richard Meier and Peter Eisenman to graphic designers Milton Glaser, Michael Bierut, and Jessica Helfand – bring us into the Vignellis’ world, capturing their intelligence and creativity, as well as their humanity, warmth, and humor.
Watch the Trailer
"LINEAR GENIUS, BOLD AND TRANSFORMATIVE. This smart, information-rich film includes perceptive visual details...and is enlivened by the charm of the intelligent, eccentric couple at its heart." - The New York Times
"The joyously symbiotic First Couple of modern design is featured in this sprightly, informative doc which may very well change the way city folk see everything around them." - Film Journal
"An affectionate documentary guided by the same principles championed by its subjects, Design Is One: Lella & Massimo Vignelli takes an efficient, minimalist approach to portraying the careers of the Vignellis, two of the world's most influential and important designers." - The Dissolve
"To leave an indelible impact on a whole nation of people is an accomplishment perhaps no other husband and wife team can claim... the film capture(s) the often humorous and always insightful wisdom of design's first couple." - Dwell
See details about this film's theatrical run.
● 10 Bonus Shorts: (An Early Champion, Monday Through Sunday, Lella’s Bomb, Stained Glass Cushions, The Gift of Time, Lella’s Jewelry Numbers, Immersion or Over the Counter Christening, Diffuser of Helvetica, The Girl with the Graphic Tattoo, Massimo’s Mentor, From the Canon)