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Pink Ribbons, Inc.

A film by Léa Pool

Regular DVD Price: $27.95
Your Price: $20.96
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Pink ribbons...they're everywhere: tee-shirts, hats, yogurt cups, KFC buckets, car ads, NFL stadiums...the list goes on and on. They make us feel good, as if we're all engaged in a successful battle against breast cancer.

But who is really benefiting? After all, more and more women are diagnosed with breast cancer every year. Maybe it's the companies who wrap their products in pink to gain our admiration (and money)... and wouldn't it be something if some of the very companies that profit from their pink marketing campaigns have actually contributed to the breast cancer epidemic by selling known carcinogens?

Pink Ribbons, Inc. goes inside the story to reveal those who have co-opted what marketing experts have labeled a "dream cause."

Featuring: Dr. Samantha King (author of Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy); Barbara Brenner (of Breast Cancer Action), author/activist Barbara Ehrenreich (Nickel and Dimed); Nancy Brinker (of Susan G. Komen for the Cure); and advocate/surgeon Dr. Susan Love.

Watch the Trailer

What the Critics are Saying

"Critic's pick! Uncannily prescient and enduringly timely." - The Washington Post

"Debunks the 'comfortable lies' and corporate doublespeak that permeate the breast cancer movement/industry." - Variety

"Revelatory. Deserves to be seen." - The New York Times

"This could be the most important documentary of the year. Forget that: of the decade."
- Trust Movies

" Powerful... Enlightening." - Time Out New York

"Shocking and enraging...yet very entertaining." - San Francisco Bay Guardian

"Provocative. Argues persuasively that much of what we're currently doing to fight breast cancer is feel-good nonsense or worse." - The Hollywood Reporter

"A stinging indictment and trenchant critique of breast cancer 'culture'." - Los Angeles Times

Recommended Reading

Pink Ribbons, Inc.: Breast Cancer and the Politics of Philanthropy by Samantha King

Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health by Gayle A. Sulik

The Breast Cancer Wars: Hope, Fear, and the Pursuit of a Cure in Twentieth-Century America
by Barron H. Lerner

Breast Cancer: Society Shapes an Epidemic ed. Anne S. Kasper & Susan J. Ferguson


See details about this film's theatrical run.

To learn more about Breast Cancer Action’s work to address and end the epidemic by putting patients before profit and to get involved go to

For more information on the Think Before You Pink ® program and campaigns go to

If you are inspired by Pink Ribbons Inc., and want to know how you can make a difference, download your free Think Before You Pink Toolkit® at

For a deeper understanding of some of the most pressing issues in breast cancer go to

Features and Specifications

Special Features:

  • Interview with Director Lea Pool
  • Interview with Producer Ravida Din
  • Breast Cancer Action: Two Video Clips | Think Before You Pink Toolkit

Format: DVD
Release Year : 2011
Running Time: 98 minutes
Color: Color
Language: English

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