The buzz among wine connoisseurs and novices alike is one word: Malbec.
Originally from France, the Malbec grape found its perfect home in the dry Argentine climate. Its booming popularity has swept through North America and the world, reviving a varietal that nearly had been lost.
Documenting how a wine originally intended only for local consumption transformed into an international sensation, Boom Varietal talks to Malbec winemakers, wine connoisseurs, and the investors hoping to profit from the boom. Beautifully shot and with an original music score, Boom Varietal is an insider's look into the world of wine that will inspire not only your palate, but a love for Argentina's rich culture.